In my last post, I explained how every successful online entrepreneur has started and grown their business empire using one, or a combination, of 10 proven profit frameworks. I then shared the first 5 online business blueprints with you. Today we’ll review the other 5 online business blueprints, which include: Mastermind Model Membership … [Read More...] about Startup Accelerator: 10 Quick Start Business Blueprints for Passion Fueled Profits, Part 2
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Startup Accelerator: 10 Quick Start Business Blueprints for Passion Fueled Profits, Part 1
I’ve had the privilege of working with a lot of talented marketers over the years. This includes my mentor, Clayton Makepeace, a legend in the copywriting … [Read More...] about Startup Accelerator: 10 Quick Start Business Blueprints for Passion Fueled Profits, Part 1
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How to Learn More About Your “Ideal Customer” In 15 Painless Minutes Than You Have All Year
A serious marketer knows their customer like the back of their hand. Who are they, where do they live, and how much do they earn? What is the biggest … [Read More...] about How to Learn More About Your “Ideal Customer” In 15 Painless Minutes Than You Have All Year
OLDIES, BUT GOODIES
The Copywriter’s Bazaar: 7 Idea Generating Checklists to Amp Up Your Sales Copy
I love checklists. They’re the Holy Grail of productivity and efficiency. Everyone knows they are great for sparking creativity and generating ideas, so you can work more quickly and efficiently with better output. But they’re also great … [Read More...] about The Copywriter’s Bazaar: 7 Idea Generating Checklists to Amp Up Your Sales Copy
The Folly of Multitasking and How to Create Better Online Training Programs
Want to make more money in your online business? Then start selling better online courses and training programs. As marketers, we talk a lot about the need to understand your target market. It’s important if you want to maximize your conversions … [Read More...] about The Folly of Multitasking and How to Create Better Online Training Programs
Joint Venture Marketing: 7 Most Common Questions Answered
Affiliate programs and joint ventures are where you enlist other business owners to drive traffic to your website and help sell your products. They’re essentially two sides of the same coin. So for the sake of simplicity, I’ll just refer to them … [Read More...] about Joint Venture Marketing: 7 Most Common Questions Answered
7 More Proof and Credibility Techniques Guaranteed to Make Your Sales Copy Believable
I published a post last month called 11 Proof and Credibility Techniques Guaranteed to Make Your Sales Copy Believable, where I gave you 11 ways to prove what you say in your copy. The proof and credibility techniques I shared are: Reasons … [Read More...] about 7 More Proof and Credibility Techniques Guaranteed to Make Your Sales Copy Believable
11 Proof and Credibility Techniques Guaranteed to Make Your Sales Copy Believable
Proof and credibility are the backbone of your sales copy. If your sales message is weak in either one, it will collapse under the weight of every word, sentence, and paragraph you try to hang on it. That's because everything boils down to … [Read More...] about 11 Proof and Credibility Techniques Guaranteed to Make Your Sales Copy Believable
Salesmanship-In-Print: An Unlikely Meeting and the Secret to Unlimited Riches
“A fantastic salesman-in-print.” It was the highest honor I’d ever received, and likely ever will. To be called this by the legendary copywriter, Clayton Makepeace, whom I’d had the amazing good fortune of working with as a Copy Cub early on in my … [Read More...] about Salesmanship-In-Print: An Unlikely Meeting and the Secret to Unlimited Riches
5 Highly Effective Content Marketing Tools to Deliver Your Online Courses
I wrote last month about the power of knowing your customer avatar. More specifically, it was all about the science of “digging deep” into the psyche of your ideal customer to extract the golden nuggets of data you need to better understand the … [Read More...] about 5 Highly Effective Content Marketing Tools to Deliver Your Online Courses
Demographics, Psychographics, and the Science of Digging Deep
Socrates said, “Know thyself.” Not a bad idea. But if you want to be a better marketer, take Stephen Covey’s advice: “Seek first to understand, then to be understood.” Seek FIRST to understand your ideal prospect, that is. THEN to … [Read More...] about Demographics, Psychographics, and the Science of Digging Deep
How to Choose a Niche Market Without Getting An Arrow In Your Back
So you've got a brand-new niche market dead in your sights. You just know your revolutionary new product or business is awesome. You know there’s nothing else like it on Earth - anywhere. You know it’s going to sell like cotton candy at a … [Read More...] about How to Choose a Niche Market Without Getting An Arrow In Your Back
Long Copy vs Short Copy: 5 Guideposts for Power and Persuasion
I love psychology. Especially, as it relates to selling and the art of persuasion. My copy of Influence by Dr. Robert Cialdini is so badly torn, marked-up, and dog-eared as to be virtually unrecognizable. So when someone has the audacity … [Read More...] about Long Copy vs Short Copy: 5 Guideposts for Power and Persuasion
18 High-Power Strategies for Infusing Proof and Credibility Into Your Copy (Step #5)
[Note: This is part #5 of a 5-part series on how to quickly enjoy greater sales and profits in your business with a 5-step copywriting system for writing crazy effective copy... without investing 1,000s of hours to become a 'world class' copywriter. If you're … [Read More...] about 18 High-Power Strategies for Infusing Proof and Credibility Into Your Copy (Step #5)
The “5 Ladder” Method for Creating Sizzling Hot Benefits in Record Time (Step #4)
[Note: This is part #4 of a 5-part series on how to quickly enjoy greater sales and profits in your business with a 5-step copywriting system for writing crazy effective copy... without investing 1,000s of hours to become a 'world class' copywriter. If you're … [Read More...] about The “5 Ladder” Method for Creating Sizzling Hot Benefits in Record Time (Step #4)
How to Crawl Into Bed With Your Perfect Prospect… Without Being the Slightest Bit Creepy (Step #3)
[Note: This is part #3 of a 5-part series on how to quickly enjoy greater sales and profits in your business with a 5-step copywriting system for writing crazy effective copy... without investing 1,000s of hours to become a 'world class' copywriter. If you're … [Read More...] about How to Crawl Into Bed With Your Perfect Prospect… Without Being the Slightest Bit Creepy (Step #3)
How to “Steal” From Your Competitors to Create An Instantly Compelling Offer (Step #2)
[Note: This is part #2 of a 5-part series on how to quickly enjoy greater sales and profits in your business with a 5-step copywriting system for writing crazy effective copy... without investing 1,000s of hours to become a 'world class' copywriter. If you're … [Read More...] about How to “Steal” From Your Competitors to Create An Instantly Compelling Offer (Step #2)
5 Simple Steps to Writing Highly Effective Sales Copy (for Super Busy Experts and Entrepreneurs)
I always loved playing with magnets as a kid. Positive, negative... repel, attract... it’s a magical thing to a six-year-old. Then I got older and I learned about electromagnets. I learned that the average electromagnet can pick up roughly 10 times … [Read More...] about 5 Simple Steps to Writing Highly Effective Sales Copy (for Super Busy Experts and Entrepreneurs)